The last couple of years saw a surge in the prominence of video content as a digital marketing tool. Video content has been changing the landscape of digital marketing. It is one of the most versatile and competent digital marketing tools and a fundamental component of a sound marketing strategy.
When it comes to business growth, video marketing is one of the best means of branding. With video dominating the social media front, it is one of the latest additions to the promotion toolbox of marketers. From advertising a product or service to boosting engagement and developing lasting relationships based on loyalty and trust with your audience, video content drives profitable consumer action.
Extremely adaptable and accessible, video content is a strategic marketing approach that enables you to create innovative, informative content to attract and engage your target audience. Video content aids businesses with the ability to explain and demonstrate information in a visually appealing format that increases engagement among target customers.
Great video content can strengthen every stage of your content marketing channel by boosting conversion rates and establishing your brand. With video production more cost-effective than ever, there’s no reason why you should not incorporate video content as a part of your marketing campaigns. Here are a few insights into the value and benefits of video content for your business.
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Boosts Conversions And Hike Sales
As the famous saying goes, “a picture is worth a thousand words”. A video is worth billions. After all, vision is our most dominant sense. In the age of technology dominated by smartphones and tablets, 76% of marketers claim that video generates more conversions than any other type of content. Incorporating videos into your product or service page can boost sales. An explainer video enhances user understanding with a quick overview of a product or service and is a great way to grab eyeballs and drive sales.
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Favourable Return On Investment(ROI)
Video provides significant ROI, according to 83% of the WYZOwl survey’s respondents. Although video productionmay seem time-consuming and intimidating, it pays off immensely. Thanks to the present-day user-friendly video editing tools, creating quality videos is cost-effective and no longer requires a substantial marketing budget. Moreover, with planning and a touch of creativity, you can even produce efficient and decent videos with your smartphone.
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Excellent For Search Engine Optimization(SEO)
Video content can draw traffic to your page, boost your ranking and gain views. Creating video content that is SEO optimized and targets recurrent search terms, with an eye-catching thumbnail and title, is an effective way to increase your search rankings and chances to show up on the first page of google. Your website is more likely to populate the Google search results and engage with viewers online by utilizing targeted keywords and phrases for SEO in your video content.
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Convey Information Effectively And Build Customer-Brand Connections
Conventional printed advertisements might seem uninteresting and one-dimensional. A video advertisement, on the other hand, effectively captures attention. By conveying information using tones, images, and emotions to your advantage, video content helps humanize your brand.
It is an excellent means to educate your target audience by promoting and demonstrating your product’s potential in an effortless and easy-to-process format. Well-designed video content has the potential to drive engagement on your social and digital channels and build your brand’s credibility by improving the consumer buying experience.
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Better Engagement By Encouraging Social Shares
One of the most potent marketing and branding tools available to businesses today is the awareness generated by social media. With video unquestionably the most shared content on social media, video marketing has taken the world of social media by storm. As opposed to text, images, and links, video content certainly has a better shot at getting shared by viewers.
Be it Facebook, Instagram, or YouTube – social media adores video. You can engage potential consumers globally in real-time and expand your brand’s visibility by using these platforms to create live videos. More views translate into more engagement with your brand and a remarkable surge in your client base.
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Greater Appeal To Mobile Users Enhances Mobile Marketing
With the volume of smartphone users escalating, mobile is consistently growing as the primary platform to access information online. The emergence of YouTube and Facebook as mobile platforms has made video content easy to consume. With the audience for video content progressively increasing every year, mobile video views have gone up drastically since 2013.
With a 100% increase in mobile video consumption reported by YouTube, it is no surprise that viewers prefer to watch videos on the go. On account of its easy access, video content is quickly becoming a principal marketing tool to attain an immense client base at any time, within seconds. With social networks encouraging users to produce and share videos on their forums, one message is loud and clear – video content is here to stay.
The Endnote
The easy accessibility, built-in value, and plenty of other benefits make video a critical element of any inbound marketing strategy. With social media saturated with video content, it is difficult to break through the noise. It is imperative to deliver quality video content that introduces consumers to the sales funnel and is insightful enough to create a lasting impact. If you are in the pursuit of new ways to boost engagement with your target audience, not capitalizing on this tool would be a big mistake.
From consumer insights to crucial statistics and beyond, an effective video marketing strategy can give you leverage over your competitors. If you haven’t yet integrated video content into your marketing plan, it is better late than never. In 2021, businesses should start using this influential tool as a potential revenue stream.
