Are you looking to grow your massage business? If so, then here are six secrets you need to know about:
1. Improve Your Online Presence
Grow your massage business fast by improving your online presence. For starters, focus on growing your social media following on Instagram, Facebook and Instagram and post 3-4 times per week, per social media site. Besides that, create a blog and publish anything related to massage therapy 2-4 times per week. While you’re at it, create at least one YouTube video per week.
Doing the above might not seem like much, but your online presence will grow. Before you know it, you’ll be getting more clients via social media.
Let’s not forget to mention that you can improve your online reputation, and reputation in general, by purchasing personal liability insurance for massage therapists. If you have personal liability, then you can make that a selling point. You could mention that you have insurance in your social media profiles, business profiles on sites like LinkedIn.
Speaking of personal liability insurance for massage therapists, definitely make sure you acquire some. By having insurance you’ll be covered in the event you are sued by a client. You won’t be fearful of personal injury claims that could leave your business bankrupt.
2. Build An Email List
Include a “subscribe to email” section on your website. Ask customers to sign up to your email list after they’ve received a massage session. Place an ad on Facebook encouraging people to join your list. Doing these three things can help you quickly build an email list.
Once your list has been built up, you can send digital coupons or message your list about new services (such as a new type of massage) you’re offering. The more people who join your list, the more clients you will acquire. As a general rule of thumb, you should email your list with sales-content and informative content 2-3 times per week.
3. Business Cards
Don’t underestimate the power of business cards. Customize a few hundred cards and then distribute them wherever you go. Make sure to give your card to clients after they have gotten their massage.
Other ways to distribute your cards include placing them with reception at hotels, spas and gyms. These places typically have guests that would likely be interested in a massage.
4. Create A Referral Program
Create a referral program for your clients. If they refer other clients to you, then give the referrer a free massage or some other kind of incentive. When you implement a referral program, you could easily get new clients within a week or two. If offering a free massage is out of the question, then offer a discount, coupon or something of that nature. If possible, offer cash for each new customer a referrer sends to you.
5. Network With Local Businesses
Are there networking events that take place in your area? If so, go to them and connect with other local businesses. You can see if they are interested in advertising your business and in turn you’ll advertise their business. This is just one example of how you can network with businesses. Another way is to go speak with business owners personally and ask if they could refer business to you. Make it clear you’ll do the same.
6. Cut Down On No-Shows
Finally, you want to cut down on no-shows. You lose clients when you have a no-show. What you want to do is secure your appointments, which you can do by asking for a deposit to be made prior to the appointment. This simple thing can drastically reduce no-shows. Also, you can send out reminders to clients when the day of their appointment draws near.
Are you ready to grow your massage business? Of course you are! Now start implementing the above tips as soon as possible.
