With more than 500 million active users, it is no wonder that Twitter is the preferred platform in the social media sphere. Why will you consider being a part of it to grow your business? Well, the answer is implied in the initial statement. When it is so popular, how can it be that some of them aren’t your potential customers? For a B2B company, a presence on this platform can lead to wondrous results in sales. It can help you build relationships, gain trust and credibility, recognize opportunities and carve out an identity in your niche.…