My Growing Startup: Should I Monetize it or Keep it Free? (Infographic Inside)
It seems like a no-brainer for the rest of us, but some business owners – especially those establishing venture capital (VC)-backed tech startups – have strong preference toward growing user base by keeping their services free of charge. So, which strategy to adopt? Should I monetize my products/services or keep them free as long as I can?
While growth and innovation are typically what VCs are looking for, my profit-oriented mind is always telling me that a business is a good business if it makes money.…