Is your business in a social media rut? Are you struggling to reach the audiences you desperately need? Don’t despair. You’re not alone — and you’re certainly not the first. Businesses looking to break out of a social media rut do need to get serious about social media. But they don’t have to follow a cookie-cutter approach to building a multifaceted and robust social media presence. What works for your company, after all, might not work for your competitor’s. So, how should you get to work improving your social media presence?…