Everywhere you look online, there is discussion on the magnificence and potency of social media. There are renowned authors churning out books on how to use social media for businesses. There are also self-acclaimed experts showing off their “achievements” with case studies of businesses that they helped to achieve “success” using social media. This picture is enough to make small business owners grow a fixation for social media marketing. But it is not all fine and dandy. This survey showed that over 60% of businesses haven’t seen any return on investments on the social media activities.…