SMS (short message service) marketing, or text marketing, is quickly becoming one of the most common and effective forms of marketing. Many small businesses have been reluctant to try it because they either don’t understand how it works, are afraid it will cost too much, or think they won’t have the time to manage it. But what we’ve learned about SMS marketing shows that it is a viable and valuable marketing option for virtually any small business or organization. Cost-effective (Cheap) Cheap can sometimes be seen as meaning of little value or worth and that isn’t what we are saying about sms marketing, that is why we choose to use the words cost-effective.…