Service businesses often find themselves facing significant growth challenges. With an ever-increasing number of competitors and constantly evolving consumer expectations, standing out requires more than just a solid business plan. Innovation, in this context, emerges as a pivotal lever for sustainable success. Part of that innovation is the whole-body embrace of data. Service businesses that utilize data analytics to understand customer behavior, preferences, and feedback can more effectively tailor their offerings. Personalization of services not only enhances customer satisfaction but also fosters loyalty and repeat business.…