Everyone can tell that the high street has changed over time. However, it’s also important to appreciate that the in-store shopping experience is irreplaceable to any online alternatives. Read on as we explore how shoppers are looking for an experience when they visit a store — often by using new technology.
How have consumer shopping habits changed?
Before we even step foot in the store, many of us know what we want. In fact, 98% of Gen-Z shoppers walk into shops and find what they’re looking for by themselves.…
If you’ve been following the news recently, you might have seen how Sainsbury’s accidentally made its plans to try to drive 50p from every customer public. Although there was a significant customer backlash to the public incentive to Sainsbury’s staff to ensure every customer walks out of the store 50p worse off, the reality of retail is that the shop is there to generate income, and maximising that amount of income is an essential part of the job.
Ultimately, what this means to you is that if you work in a retail environment, you have a range of strategies that help you maximise the profit of your business.…
With mobile devices being so ubiquitous these days, shoowrooming–the consumer practice of price-checking on their phones or viewing products in-store only to purchase them online–is more prevalent than ever. According to a survey by Vibes, 44% of consumers say that “they frequently use their smartphone in-store to comparison shop/buy from a competitor.”
As a result, some retailers have resorted to slashing their prices to match whatever’s the lowest price online. This isn’t an ideal strategy, though, because it would likely kill your profits and attract not-so-loyal customers.…
