Get More Millennial Customers at Your Restaurant with These Marketing Strategies

by Ivan WidjayaMarketing
Restaurant marketing strategies have become critical because the majority of millennials have ranked eating out as a number one priority. Millennials are willing to spend good money on going out to eat and it ranks higher than apparel, beauty aids, electronics, cosmetics, and many other products. Studies have shown that millennials who are between the ages of 18 to 34, dine out at least 3 times a week and are substantial money spenders. They have surpassed the baby boomers and is considered the most profitable group for marketing strategies.…

10 Ways to Improve Your Restaurant Sales Before This Year Ends

by Ivan WidjayaStrategy
As we are approaching the year’s end, businesses scramble to offer the best for customers; this also holds true for restaurants. However, it’s often challenging to increase sales. But fear not! In this article, you will get 10 ideas on how to improve your restaurant sales before we enter 2014. Here they are: 1. Happy Hour rocks! Similar to retail stores, restaurants could use a boost during off-peak hours. Typically offered in the late afternoon, Happy Hour can be a great way to introduce new items in your menu, as well as a way to keep your restaurant busy; empty restaurants are turn-offs, in my opinion.…