Many types of businesses can effectively leverage the personalized, streamlined experiences that mobile apps enable. A well-designed app should always outperform a website when it comes to helping customers browse, research, and buy. How much of a return on investment an app produces will depend upon its slate of features. Apps need to account for the nature of businesses they are designed to serve if they are to be worth commissioning. Restaurant operators need to be especially careful to make sure that the apps they pay for will include a range of fundamentally important features.…