A poor product experience can kill a product or company very quickly; that is why you need to manage this aspect of customer-company relationships from the very beginning. Managing the product experience gives you the means for directing and overseeing how the client or customer perceives your product. It may seem obvious that you should care how your product is perceived; but some large corporations may feel like they can spare a few unhappy customers here and there. Not all companies can follow this train of thought because they can’t afford to lose any customers.…