The quintessential experience of the British High Street is continuing to suffer under greater and greater threat from the forces of Amazon, Google, and indeed the internet more widely. With one report suggesting trade in the value of £4.5 billion could be lost every year by 2030 unless directions are changed. In this environment, while it might be tempting to exclusively hammer governmental doors, even what seem like small things like furniture, lighting, and overall ambience, should be taken in the light of trying to make the high street as friendly and engaging as possible.…