SEO is a marketing activity like no other: mere decades old; conducted in relation to an ever-evolving, secretive computer algorithm, made by a company tipped to take over the world; and lacking the roots in human psychology that makes traditional advertising more intelligible. So, it’s no wonder SEOs are constantly complaining about being seen as tech-y mystics – but that’s not always a bad thing. A slight fuzziness in client-agency relations can enable the trust in expertise required for professionals to do their jobs; can prevent clients meddling and bosses micro-managing.…