Landing pages are the final destination of many online marketing campaigns. It focuses on conversions, such as generating leads or sales. When spending your money and resources to get results from your landing page, you must ensure it’s properly optimized. If not, all the effort and financial investment will be wasted, resulting in a surge in customer acquisition expenses.
Here are ten landing page optimization strategies to boost the conversion of your marketing campaigns:
1. Understand your target audience
To connect with your audience, identify their needs and desires through market research.…
Why do we remember some ads, but immediately forget others? If you are over forty, you probably still remember many of the jingles and taglines of ads from the seventies and eighties.
It is equally possible that you can’t remember a single ad from yesterday. Don’t worry. This is not the early onset of Alzheimer’s. It is the difference between ads that were designed to speak to the whole person versus ads that are more one-dimensional.
If you want people humming your jingle 40 years later, here’s what you need to know:
Into the Eyes of the Beholder
The eyes do more than just see things.…
Marketing is absolutely essential for any business, large or small. Even if it weren’t the case originally, we now live in an age which is so saturated by marketing that it’s become increasingly difficult for individual companies to stand out. But marketing, whilst often maligned in the media and by consumers, acts as the mouthpiece of a company. In fact, the best marketing is so subtle that consumers don’t even notice it at all.
Investing for Success
Some marketing will inevitably happen of its own accord.…
