Digital Marketing On a Shoestring Budget

by Ivan WidjayaMarketing
According to Hubspot, over 32% of digital marketers claim that securing enough budget is one of the biggest challenges that they face. In larger companies, that number goes as high as 51%. But this certainly isn’t much of a surprise. Marketers and businesses have struggled since the beginning of time with finding money to market their business. The bottom line has always been that business owners know they need to market. They just don’t want to have to spend a fortune to do so.…

Why Should You Allocate Budget to Marketing?

by Ivan WidjayaMarketing
Marketing is absolutely essential for any business, large or small. Even if it weren’t the case originally, we now live in an age which is so saturated by marketing that it’s become increasingly difficult for individual companies to stand out. But marketing, whilst often maligned in the media and by consumers, acts as the mouthpiece of a company. In fact, the best marketing is so subtle that consumers don’t even notice it at all. Investing for Success Some marketing will inevitably happen of its own accord.…