In market research, bias is a dirty word. It’s OK to be selective about participants in your research, but if the skew affects your results and jeopardises the validity of your conclusions, it could have serious consequences for profitability. So how do you avoid bias, and how do you learn to recognise it? Below, we’ll look at some easy ways to flag up loaded questions and recognise your own influence on market research. Removing Yourself From the Research No matter what your market research experience, you’ll need to follow some set rules about the way you collect results.…