The idea of being followed or being watched is enough to make even the most resilient of people feel uncomfortable. When we think of someone being monitored, we assume criminal activity or malicious intent behind the pursuer’s objectives. The startling truth, however, is that almost all of us are being consistently monitored, via our online activities. And while we don’t have to fear any criminal intent, the feeling of being tracked online is uncomfortable, to say the least. Careful online tracking gives ad networks the information they need to predict our shopping habits and influence us to make future purchases.…