Since the advent of crowdsourcing and flexible working directives, business owners have been more inclined to make a significant investment in human capital. The single most important aspect of this process is empowerment, as companies encourage their employees to maximise their potential and develop into talented and highly motivated members of staff. So whereas traditional business models were built on the fundamental principles of cutting costs and increasing profitability, contemporary wisdom suggests that the recognition and application of people power is perhaps far more important.…