While the concept of corporate social responsibility (CSR) has been fully embraced by large businesses and international corporations, it’s only in recent years that it has begun to influence the thoughts of small and medium sized enterprises in the mainstream. This is most likely to due to the perceived cost of implementing CSR measures and the assumed lack of tangible return it provides, but this outlook is finally starting to change in the wake of new data and reports. Take the fact that 70% of surveyed marketing professionals claimed that CSR was one of their key considerations when choosing a new job role, for example, which suggests that effective CSR strategies can benefit various aspects of small businesses.…