“If you build it, he will come” was the message that made “Field of Dreams” a great movie, but it is not a smart event recruitment strategy. Too often, organizers of trade shows, conferences, seminars and webinars focus on “day of” event details, overlooking smart pre-marketing. But if an event is going to generate good leads, conversion and ROI, enough of your best prospective clients need to attend. The following 5 marketing steps will attract your ideal attendees and produce a great turnout.…