Whether you’re a new e-commerce business or have been operating for several years, it’s time to re-evaluate your website. Internet Retailer reports that e-commerce sales in 2012 reached $225.5 billion, a 15.8 percent increase from 2011. Get your share of this revenue stream by making your website a place where consumers want to spend their money. Start by Selling Socks (Figuratively Speaking) If you are a new business, Venture Beat suggests you specialize in a few items and build a reputation before you expand.…