According to a 2017 Episerver survey, 92 percent of first-time website visitors aren’t going to a company’s website to buy its products or services. Instead, they’re often just researching their options or taking the time to learn more about the business before deciding whether it’s the right company for them. Though their findings and experience with the site (and the business itself) will likely dictate whether this initial visit leads to more engagement down the line, the reality is that a company’s domain name is the first step to accessing this content.…