Before business owners knew how to go out and make a name for themselves online, they depended on marketing and digital advertising agencies to develop their branding. Then, the next wave of online marketing highlighted the DIY approach – build your own website, generate your own leads, and be highly approachable. What digital marketers and business owners have learned is that effective marketing strategies need to be finely tuned. So, for instance, if you’re a business owner who is great at creating and maintaining a company blog, you should do that task yourself.…