With mobile devices being so ubiquitous these days, shoowrooming–the consumer practice of price-checking on their phones or viewing products in-store only to purchase them online–is more prevalent than ever. According to a survey by Vibes, 44% of consumers say that “they frequently use their smartphone in-store to comparison shop/buy from a competitor.” As a result, some retailers have resorted to slashing their prices to match whatever’s the lowest price online. This isn’t an ideal strategy, though, because it would likely kill your profits and attract not-so-loyal customers.…