A website is a key marketing tool for every business. Making sure it’s fully effective is important for your business. And conversion rate optimisation, better known as CRO, is crucial to make sure your site maximises its full business potential. Whether you run an ecommerce business, or your company profits rely heavily on how customers use your company website, this article explains why CRO can be an essential business marketing activity. Explaining conversion and CRO Before explaining CRO, it’s important to first discuss conversion.…