Embarking upon product development is an arduous task, no matter the size of your business. When you think about this process, you often concern yourself with the creative process at the very beginning and the various analysis that happens before production begins. One area that is often overlooked is concept testing. In this article, we’ll be taking a closer look at concept testing and understanding its pivotal role within the process of new product development. What is Concept Testing? Firstly, we need to understand where concept testing fits into the wider picture of new product development.…