Why Small Brands Still Have a Competitive Edge

by Ivan WidjayaManagement
You’d be forgiven for thinking that a new enterprise has little chance of competing against a large, established organization. True, existing conglomerates have the upper hand in terms of budget, resources, and manpower. Yet there are many benefits to being a small venture, and indeed these can provide a great competitive edge for small and independent businesses launching into the market. From commercial aspects such as focused marketing spend to greater agility and authenticity, here are some of the characteristics small brands can bolster to compete against bigger companies.…

The Ultimate Guide to Competitive Analysis

by Ivan WidjayaManagement
What’s the point of digital marketing, or any marketing at all? It can be many things, however, We can argue that, above all, it is about beating your competition. So, as the old saying goes: before we can beat our enemies, We should first know our enemies. In the professional world, we call this part: ‘competitive analysis’, and that will be our focus of discussion today. In its essence, the competitive analysis might seem like a fairly simple task: find out What your competitor is doing, figure out a countermeasure, and when you can’t beat them, you might opt to join them.…