Innovation is extremely important for the long-term success of any business, no matter what the industry. Any new company needs to introduce something fresh to the market to fill a gap and provide an exciting alternative to what’s already out there, to draw customers into their product or service. However, as RSM points out, innovation is also important for large, established companies. The paradox here is that if a business is growing and successful, does it need to innovate or will that risk having a negative effect?…