Unique Branding Opportunities for Small Companies

by Ivan WidjayaBranding
At a price of $4m for a 60 second slot, a Super Bowl half time advert is out of the reach of 99% of businesses’ advertising and marketing budgets – however, there are limitless branding opportunities for smaller companies with more modest means. Eschewing some of the more traditional branding opportunities, it is possible to develop a refined, intricate brand identity for your company. Be Personal and Relevant Standard branded items such as pens have remained enduringly popular due to their affordability and almost universal relevance.…

Branding Opportunities Most Companies Miss

by Ivan WidjayaBranding
There are lots of ways to build your brand–from the design of your logo to coming up with a great hook. Not all of branding deals with the esoteric, though. In many cases, branding is more about improving your company’s visibility, and this is where most entrepreneurs and startups often miss the mark. It’s easy enough to understand why this happens. When you’re first starting your business, funds are limited. You only want to spend money on the most important things that you need right now.…