Branding is one of the key components of business success. Whether you are a small home-based business or a multi-billion-dollar global corporation, you need to focus on establishing a reputable brand, which will help you to achieve profitability. That being said, the rest of this post discusses some of the mistakes that you need to avoid when it comes to branding.   Replicating What Others Are Doing It’s tempting to follow the strategies of other companies, hoping that you will be able to replicate their success.…