Engaging viewers with content is the purpose of almost all websites, but a high bounce rate means that while people are visiting your site, they are not being drawn in. There could be many reasons for this, some of which are easy to fix as long as they are identified. So, what can you do to improve the bounce rate of your website? 1. Maximise Mobile Accessibility In today’s world, the number of people who choose to access the internet through a mobile device, such as a smartphone or tablet, is constantly increasing.…