Like other businesses, real estate has been moved online. Social media marketing is the most powerful and effective strategy of the time. You need to craft a social media marketing campaign for your real estate business also.
From the real estate experts, as well as the real estate prep guide materials you can find online, you can learn about the things you should be doing for marketing your real estate business. You’ll learn that online search – including social media search – is the most feasible medium for finding the properties for buying and selling.…
There are a lot of places where you can put your company’s logo to promote awareness of your brand and gain visibility with your target audience. It can range from something as big and attention-catching as a billboard along the highway (if your budget allows for it), or something as small and personal as custom envelopes with logos printed on the face.
You can think of your company’s logo as the “face” of your business: the moment people see it, your business should immediately come to mind.…
These days, brands need to employ a solid strategy to secure an ample flow of footfall in their physical stores. This is mainly due to the fact that many customers have abandoned the historic weekend saunter down the high street in favour of convenient, online alternatives.
Current marketing strategies must account for this change, and one of the challenges facing those at the helm of some of the retailers that we know and love, is how to regain offline market appeal.…
Thanks to the internet and mobile devices, providing information to the masses is as simple as a click of a button. But when it comes to business operations, is text messaging marketing effective? Learn more about how to use texting to benefit your small business and whether it beats out the mobile competition, like email and in-app ads.
How Does Text Message Marketing Work?
Text message marketing, or SMS (short message service) marketing, uses text messages with the permission of the mobile phone user to send out promotional information.…
Are you trying to record a voiceover for your marketing video, but feel like the audio quality leaves a lot to be desired? Does it have lots of random noises, or sounds muffled and indistinct?
Considering the voiceover is an important part of your marketing video, it is important that you take steps to make sure that it sounds good. While there are lots of ways that can be done, there are five that are definitely particularly useful:
Invest in a good microphone
The microphone that you use will definitely impact the quality of the audio that you record – and it is an area that you will want to invest in.…
Loyal customers are extremely desirable for modern brands. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. Companies such as Apple are the epitome of brand loyalty, with the tech company having a core of followers who will solely buy their products and stick with them throughout their lifetime.
Here, we will look at exactly what it is that makes customers stay loyal to a brand.…
There was once a time when the most viable means of advertising a company were spreading the word in newspapers and on TV, notoriously expensive forms of advertising. As a result, small businesses often faced an uphill battle in trying to get noticed above larger, richer competitors.
However, those “bad old days” for small businesses are now largely over, thanks to the advent of social media. Platforms like Instagram, Facebook and Twitter have largely levelled the playing field with their cost-effective advertising models, including the modern strand of influencer marketing.…
There are so many different ways to boost your business and get your name out there that will help you to be noticed and to build a great reputation. One of the options that might be open to you is corporate sponsorship. You could sponsor a local event, sports team, or perhaps a school, for example.
Organizations are always looking for a sponsor to help them, and for a relatively small amount of money (this will, of course, depend on the situation and what is required) you can not only help out but use it to your advantage.…
We are very lucky to live and work nowadays in the world of online advertising as it looks now. At the beginning the procedure was a bit illogical, as Advertisers have nothing to do but buy bulk of traffics that were often not targeted. Spending money for foregone result seems to be really strange, but the were no other alternative.
However, the situation now is absolutely different.
The impressions are bought or rejected after deep consideration of each. All happens so quickly, that while you are just waiting that part of a second of page loading – everything is already done.…
Urban legend attributes Albert Einstein with having stated, “The power of compound interest is the most powerful force in the universe.” Regardless of whether or not he ever really said it, if you’ve ever made a substantial purchase on credit, you’re probably inclined to agree.
However, another, perhaps equally powerful force is what may have convinced you to make that purchase in the first place. At some point, someone probably endorsed the product in a way you found to be genuine, compelling and persuasive.…
