In a world where information flows at the speed of bytes, where products get copied, prices matched and distribution is ubiquitous, culture is one of the few things – often the only thing – that competitors cannot match. In short, it’s a company’s one source of sustainable competitive advantage. A great culture allows businesses to attract and retain A-grade talent and allows them to fulfil their potential. This is achieved by effectively distributing decision-making power through the organisational system, so that employees can fluidly respond to the challenges and opportunities that emerge every day, in the moment.…