Brand advocacy can be an effective method for businesses to spread their message and expand their market reach. This marketing approach is particularly effective since the opinions of these brand champions greatly influence your target audience. According to Nielsen’s Trust in Advertising 2021 survey, 89% of respondents trust recommendations from close familiar individuals. Customer experience teams, in collaboration with other organizational departments, implement innovative techniques and campaigns to increase customer satisfaction and loyalty, resulting in brand retention. Leveraging your existing communities is the key to establishing a successful social media advocacy campaign.…