According to Gartner the annual spend of enterprises on IT products exceeds three trillion dollars. Until recently, the way decision makers selected and purchased IT products has been based on a traditional process that was stagnant for decades. Enterprise software has always lagged behind platforms and apps that targeted the consumer. YouTube, Snapchat and Facebook were designed for the masses. In other words, if consumer software is the young, vibrant “prom queen”, enterprise software has been the “conservative business woman”. Not anymore.…