The start of a new year is a perfect time for renewing your business brand as well as your own mind. It is really important that your customers and all the potential customers get a certain vibe from your business. Having a positive brand image can really help you get more customers and publicity. To help you out here are five simple ways to improve your business brand in 2014.
1. Recheck Your Focus
Naturally, the first thing you should do is to look at how your business brand is matching the overall values of your business. You probably had a goal and message you wanted to showcase when you set up your business and it is important to ensure you are still highlighting these same values.
Having a yearly check to see that your message is still clear is really important. If you notice that people are getting a different vibe or that you aren’t focusing enough on the right aspects you can just adjust your message a little bit.
2. Stay Active In Social Media
You have to spend some time in social media in order to improve your brand image in 2014. Being an active member of the community is really important and means increasingly a lot to customers when they make purchasing decisions.
So if you aren’t yet on Twitter and Facebook then make sure you sign up with the platforms in 2014. And don’t just talk about your own business on social media but engage in conversation with other businesses and customers to ensure you are seen in a positive light on social media.
3. Focus On Your Website
It is really important that people can access your website at all times and that they can find the information they need in a simple way. A proper good quality website can really help you boost your business’ brand.
So make sure that your website is up to date. You can even re-launch it to better suit your brand image. There are plenty of good website tips at the Flyte website. Make sure that you also optimise your website for mobile phones in 2014.
4. Go Green
People are becoming more environmentally conscious these days. Customers are making more and more green choices and your business should really get on board with this. Improving your green credentials can be really beneficial for your business.
Making a few green choices in the way your business functions can have a massive image boost. For instance, look at water saving products at the AGUAFLUX website and save money on your utility bill. You can also go green by cutting down paper waste by taking your business digital.
5. Start Content Marketing
All in all, 2014 is the year that is all about delivering quality content for the customer. Content marketing is going to be essential for attracting customers and ensuring they get a positive image about your business.
You need to provide something valuable for the customer so that your marketing isn’t just about you and your business. It needs to focus on providing tangible tips or information that the customer can use.
About the Author: Hannah loves to find ways to build a better and more positive brand. When she isn’t looking at new branding information she likes to spend time sailing with her closest friends. She would love to spend one full month sailing around the Mediterranean.
