Even without meaning to, people make a number of inferences about new acquaintances within the first few minutes of their initial meeting. While these perceptions may be inaccurate and subject to later modifications, they impact people’s future interactions in significant ways. The same is true for consumers and the businesses they visit. It’s essential that your company, whether you operate virtually or in a brick-and-mortar shop, make a positive first impression on potential customers.
Consider several things you can do to earn and maintain patrons’ confidence.
1. Prompt Communication
One of the quickest ways to frustrate those interested in your products and services is to not respond to their inquiries. Whether people communicate with your business primarily through phone, email, social media, or in-person visits, it’s essential that you set aside time to engage with each person.
If you do not have the resources to manage all of these conversations, considering seeking outside help. For instance, you could invest in a live virtual receptionist. This may allow you to avoid having to hire several new employees while still providing customers with a real person to talk to when they call.
If you work in a brick-and-mortar shop, be sure there is always someone available at the front of the store to answer questions and assist patrons in finding various items.
2. Thorough Information
Many interested parties may choose to gather the information they need through written sources rather than initiating direct communication. For instance, people may check your website, social media account, or advertisements to find out more about your business. Customers may have questions about everything from the makeup of your products to your specific pricing to your holiday store hours.
When patrons cannot find the information they need from your company, they are likely to go elsewhere. For this reason, it’s critical that you provide clear, thorough data to address practically any concern. You may even wish to create a list of frequently asked questions to make it even easier for people to get the facts they are looking for.
3. Accessibility
It is human nature to take an easier or simpler route when it’s available. This means that when consumers have several choices of businesses that offer a particular service, people will generally select the one that is most accessible.
Accessibility is an important quality for websites and in-person stores alike. If your company focuses on eCommerce, make sure your webpage is well organized and convenient to navigate. A good way to accomplish this is to create a navigation bar along the side of your site so visitors can quickly reach the information they need. Additionally, pay attention to search engine optimization. These strategies ensure that your site does not become buried under similar search results.
For brick-and-mortar premises, make sure your shop is highly visible and offers ample parking. You may also wish to install automatic doors and improve the walkway leading to your front entrance.
4. Hospitality
A little bit of friendliness and consideration can go a long way in the business world. If you interact with patrons in person, there are a number of concrete ways you can show them hospitality. For instance, try supplying coffee or snacks in your waiting area. People also appreciate having access to restrooms and seating.
Being generous in virtual engagements can be a bit less straightforward, but it is still possible. For example, you could provide customers with discount codes when they join your email list. Additionally, consider creating a blog that supplies useful information related to your products or services.
5. Attention to Detail
Finally, the orderliness of your space, whether virtual or physical, speaks to the reliability of your company as a whole. It’s vital that you keep entryways, windows, parking lots, and bathrooms clean. Remember to confirm that electronics such as illuminated signs are in working order. For websites, take the time to check each of your links and digital forms to ensure they are functioning properly.
Customers are likely to form rapid judgments about your business the very first time they visit your store or site. With a few preparations and modifications to your usual customer service routine, you can establish good business relationships from the get-go.
