There’s no way to survive as a modern business without engaging in some digital marketing. Whatever you might happen to be selling, you’re guaranteed to find that a large portion of your market space can be found online –and failure to connect with them is a guaranteed way to lose potential income.
Consider these three tips when taking your brand online for the very first time:
1. Whenever You Can, Leave It to the Professionals
The urge to take matters fully into your own hands right at the beginning of a stint in online marketing is understandable –the potential to act on every great idea drawn up by your marketing team is actionable when working with online ad space. However, there’s a reason why many businesses swear by the expertise of marketing firms like sherwoodis.com: they deliver results.
Before putting anything online, make sure to consult with professionals. Whether you’re running them by a set of planned campaigns or asking for their help in crafting new ones from scratch, their years of experience in the field of digital marketing as a dedicated firm will serve you well. Your in-house marketing crew will likely learn a valuable lesson or two from their reports and recommendations.
And don’t fret about cost; many of the top online marketing firms offer their clients the choice to pay through traditional methods, or through asset recovery (simply put, converting your idle assets into marketing services –liquidity problems solved!)
2. Steer Your Creativity, Don’t Let It Steer You
We mentioned the near-limitless potential of digital marketing earlier. Prudence and strategy deserve a whole entry on this list, as the only way to launch a truly successful campaign online is by applying the requisite amount of focus.
Start at the beginning, and don’t move on ‘til you have a clear idea of what direction you want to take with your brand. What associations do you want customers to form with your brand? What kind of tone works best when promoting your business –serious and professional, or light and comic?
Once you’ve come up with clear answers, commit to them. Brands that try on a different approach every other week run the risk of appearing lost, and consistency allows your brand’s core message to truly sink in. It’s always better to build a solid reputation than to try and impress everyone at once.
3. Have Fun with It
Consumers can tell the difference between an ad drawn up out of a desire for profit, and an ad born out of creativity and a sincere desire to share a product with a wider public. The secret to making sure that you fit into the latter class of business is to nurture the side of online marketing that demands a creative spark to tell a compelling story behind your product.
Your output should be able to capture the interest and appreciation of everyone from your creative team to upper management. Be attuned to how well your ads resonate with the very human themes of comedy, curiosity, and excitement –these things might seem trivial or corny, but you’ll find that the most-loved brands on social media tap into one or more of them.
At the end of the day, online marketing is just another opportunity for a business to prove its capacity to merge entrepreneurial talent with a distinctly human touch. Trust the professionals, be focused, and put yourself in the shoes of your potential customers –the rest is often a matter of common sense.
